THALIA ADDIE
Latest Projects




























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Key Art production and project management on behalf of international creative agency Art Machine.
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Managing relationships with clients including Netflix, Universal and Amazon.
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Working alongside internal agency teams including designers and finishers across offices in London, Mumbai and LA.
Art Machine


























































































































































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Creative management and execution across theatrical campaigns (30+ per year), for Universal Pictures UK & Ireland.
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Briefing, editing, and approving campaign materials with creative agencies; ensuring campaign consistency is maintained. Includes in cinema printed and digital materials, trailers, broadcast and social AV and bespoke OOH.
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Supporting UK & Ireland Publicity teams on all screening and experiential creative needs, including screening and premiere e-vites, photoboards, holding slides and digital screens; in conjunction with the designated creative and publicity agencies, and obtaining internal stakeholder approvals.
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Universal Pictures UK & Ireland


























NBCUniversal
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Marketing for NBCUniversal streaming service PictureBox in Russia & Ukraine.
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CMS update, removal of territory landing page on website, creation of multi-language options and enquiry email address linked to marketing email account.
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Monthly promo video creation and YouTube video uploads, as well as co-branded monthly updates to selected SVOD platforms.
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Co-branded cross promotions with a variety of partners for SVOD platforms. Includes Samsung, Detsky Mir and Sber Bank.
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Minion Madness Summer 2021 promotion, included branded promo video and artwork across SVOD platforms including social media, websites, OTT platforms and apps.














































































Everyman Cinemas
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Project managed the bi-monthly Everyman magazine at its editorial and printing phases. Increased the magazine's revenue by £44K in 2019, up on the previous year.
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Worked alongside Senior Marketing Manager to book and execute digital film campaigns, as well as organising in-venue photo, costume, and sculpture exhibitions to support film releases. Presented film campaign ideas to distributors and created detailed post-film campaign reports for heads of departments and UK film distributors.
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Managed Everyman website and took ownership of relationship with website and app developers. Pressed new fixes and flagged weekly urgent issues.
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Managed e-newsletter and e-shot services with industry leader Movio. Approved budget for operational email services.
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Managed Everyman’s partnership with Apple Music alongside the Head of Marketing. Included creation of playlists to support film releases, sign off on co-branded assets and execution of digital marketing. Supported Partnership Manager on marketing output for Everyman's brand partnerships, including Green & Black's, American Airlines and Campari.